Introducing Hike - The Mobile Casual PvP Gaming Protocol
Market Opportunity: Bringing the $80B Mobile Casual Gaming Market On-Chain
The player-vs-player (PvP) format is key to scaling and bringing the $80B Mobile Casual Gaming market on chain.
How Casual PvP Works → Players pay an entrance fee to compete on casual skill-based real-time matches to win cash prizes. Our platform takes a small commission while managing global matchmaking, scoring, and instant payouts.
The Mobile Casual PvP market has exploded into a $21+ billion sector, serving a global audience of 600M+ players. This segment is growing at a 14% CAGR and has reached an inflection point—poised for breakout growth.
Our Thesis → Every casual game in the future, will have a PvP mode. Just like how multiplayer transformed AAA gaming, PvP will do the same for Casual Games and unlock net new revenue streams by making casual games social and competitive.
The Vision: Building the first Mobile Casual PvP Gaming Ecosystem
We are creating the first MMO Casual PvP Gaming ecosystem—a digital nation where gaming skill is properly rewarded through crypto and NFT's, players truly own their digital assets and gaming progress, and the community actively governs and evolves the platform.
We're forging a living economy where every participant shapes our world.
In 2021, we launched Rush in India—a single app featuring 14 games, that proved our thesis and demonstrated the huge potential of Casual PvP over the past 4 years:
$480M+ Annual Gaming Volume: Business model validated in India's challenging market
5M+ Monthly Active Users: 32%+ D7 retention rate, best in class to major mobile titles
Robust Engagement: 100M+ games played per month, 28-minute average daily sessions
Technical Excellence: Proprietary enterprise-grade infrastructure with millisecond latency
New game - Bingo Champions launched in the US market in Q1'25.
As we built games at Hike Studios, we created custom infrastructure for user onboarding, matchmaking, anti-cheat etc. all from scratch. We are incorporating our technology into the Hike Protocol — infrastructure purpose-built to hyperscale PvP gaming.
Building on our Web2 success, we aim to build the MMOCPG vision through five interconnected components:
Stablecoins: USDC/T unlock global gaming by solving instant global settlement and unified global prize pools at a fraction of the cost of similar web2 solutions
$HIKE Token: The economic engine fueling rewards, governance, access to special features and value capture through platform activity, aligning incentives of all participants
NFT's as Energy Containers: Capturing player attention and contributions as owned digital assets and granting the user a share in the value generated in the ecosystem
Hike DevKit & Platform: The infrastructure that enables developers to tap into our distribution. Payment, wallet, Avatar rails, PvP-as-a-Service, and security for rapid integration
We're building something real—real users, real revenue, and proven metrics. We will combine the best of both worlds:
Web2 Benefits: Seamless mobile-first UX, validated business model with strong retention and unit economics, proven gamification expertise
Web3 Unblocks: Global payment rails, borderless communities, digital ownership and community governance
Our interfaces will hide all away the web3 complexity, letting users jump into games with any asset, from any chain, using any wallet.
With a single window for both web2 and web3 users to play and compete for tokenized rewards, we are creating the bridge for mass adoption of blockchain technology.
Our dream state is a self-sustaining digital nation that is not just a community but a living economy.
Economic Foundations:
GDP Driver: Casual PvP gaming generates real economic activity through millions of games played everyday
Currency: Multi-token system with stablecoins for stability and $HIKE token loops for growth and governance
Treasury: Protocol-owned reserves that grow with ecosystem adoption and secure long-term sustainability
Participants:
Players win tangible rewards through skill-based competition
Developers access a large global player base with built-in monetization
Capital Allocators tap into transparent, on-chain yield opportunities
Community governance ensures all stakeholders share in ecosystem growth
Our phased approach to building the nation scales from games to infrastructure:
Rush (2020-2024): Prove PM Fit & Casual PvP Business Model with $480M+ Annual Gaming Volume and 5M+ MAU
Going Global (Q2'25): Expand proven model with multiple games across key markets
Stablecoins (Q3'25): Enable global, instant settlement with minimal volatility
NFT Economy (Q4'25): Avatar system capturing player value and achievement
Token Launch (Q4'25): $HIKE token introduction with comprehensive utility
Developer Platform (2026): Opening our ecosystem to third-party studios
Future Innovations (2026): GenAI Studio for user-generated content and Hike Launchpad for new game economies
On top of the above, we’re also architecting revolutionary experiences that will fundamentally transform how participants experience, create, and profit in the gaming nation:
Hike Passport: Sign in with Hike and take your games, identity, and rewards wherever you go
Hike Launchpad: Hike Launchpad will be a fast track to launching token-powered games
GenAI Studio: Use our internal AI agents to create new experiences and economies
Growth Forge: Growth financing for studios and new games to help achieve escape velocity
Native Stablecoin Hike USD: Build our own stablecoin to capture additional yield
AI Gaming Agents (2027): Train, own and monetize AI competitors that battle for real rewards
Hike: Our established product development powerhouse founded by Kavin Bharti Mittal that built Rush app, and previously Hike Messenger (12M DAU & 1B+ Messages/day
Backed by world-class investors including Jump Crypto, Republic Crypto, Tribe Capital, Polygon, Tencent, Softbank and founders of Tinder, Zynga, Flipkart, and CRED.
Hike Labs: New entity incubated by Hike dedicated to building the Hike Protocol and deploying $HIKE, staffed with cross-functional experts in Web3, tokenomics, and blockchain infrastructure.
Hike Gaming Nation brings together proven traction and powerful fundamentals to reshape the future of mobile casual PvP gaming. Here's why we will win:
Perfect Market Timing: We address the massive mobile casual skill PvP gaming market ($21B+) at precisely the moment Web3 technology can solve its critical scaling challenges—creating a potential 100X growth opportunity.
Revenue-First Economics: Built on a validated business model, with $480M+ gaming volume and 5M+ monthly active users as the starting point. The Protocol earns revenue from Day1
Studio + Infra Combo: The rare combination of a successful dedicated Web2 gaming studio (Hike) with Web3 infrastructure and token focussed team (Hike Labs) creates an execution advantage that pure crypto or pure gaming companies cannot match.
Join us in building the future of competitive gaming—where everyone plays, competes and wins
Got Questions? Ask our GPT → gpt.hike.xyz
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